Most authors understand that without awareness of a book it is difficult to reach readers. Bloggers, some of whom are authors, offer suggestions as to how to break through the noise of the marketplace and attract the attention of readers. It is hardly a science and opinions differ on what works and what doesn’t. The reality is that most books pass an anonymous life to a quiet grave. That fear drives authors to try ways at marketing. I’ve tried as well with my books over the years. An interview here, a review there, and there is a bump in sales. But what all authors wish for is not a bump but a mountain.
My publisher along with Amazon has given me that rare chance to breakout a crime fiction series. The month of August will be a telling one for SPIRIT HOUSE. I could consult a local shaman to read the tealeaves. But tealeaves are better left to brew and the tea drunk. As what happens next no one knows for sure. It is a new experiment. I am told this is the first joint venture of its kind. And it is also an exciting and creative one, finding a way to bring together a traditional literary publisher and with the most significant provider of new technology for reading books. They can see a common interest, and a way forward that honors books and uses technology to expand readership.
Hopefully the results will demonstrate that publishing isn’t a zero-sum game. That an electronic reading devices like the Kindle don’t kill print copy sales; instead, they increase traditional book sales. Or at least that’s the goal. If this works as everyone involved hopes, then publishers and electronic technology providers will have established a common interest beneficial to both.
The deal is Kindle reader can download Spirit House for free for two weeks from 1st August. The trade paperback edition of SPIRIT HOUSE will be released on 28th August in the US.
This is the press release from Amazon and Grove Atlantic
NEW YORK/ SEATTLE, July 30: SPIRIT HOUSE, a novel by Christopher G. Moore, will be made available free to Amazon Kindle customers before its print publication on August 28. The book, to be published by Grove Press, will be available as a free download for Amazon Kindle customers between August 1 and August 15. Kindle is Amazon’s portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper. For more information on Kindle, or to order a Kindle for $359, visit http://amazon.com/kindle.
“Earlier this year, we introduced this internationally bestselling author to the United States,” said Morgan Entrekin, President and Publisher of Grove Atlantic. “We think this innovative partnership is a great way to expand Moore’s audience even further.”
"Amazon is pleased to work with Grove to make Christopher G. Moore's SPIRIT HOUSE available one month in advance of print for Kindle owners," said Ian Freed, vice president of Kindle. "We continue to offer unique benefits for Kindle owners while adding to the Kindle catalog of over 140,000 books."
SPIRIT HOUSE is the second of Moore’s “Vincent Calvino Crime Novels” to be published in the United States. Another book in the series, The Risk of Infidelity Index was published by Atlantic Monthly Press in January 2008.
In the nearly twenty years he has lived in Bangkok, Moore has written nine novels starring the Calvino character, a disbarred American lawyer working as a P.I. in the dark and steamy Thai capital. Internationally acclaimed, the prize-winning novels have been translated into ten languages. Publishers Weekly called The Risk of Infidelity Index a “complex, intelligent novel,” and according to Kirkus, “the darkly raffish Bangkok milieu is a treat.”